❓WHAT HAPPENED: The Trump administration announced a healthcare plan aimed at lowering costs, including prescription drug prices and increasing price transparency.
👤WHO WAS INVOLVED: President Donald J. Trump, Dr. Mehmet Oz, and administration officials, alongside Congress and health policy experts.
📍WHEN & WHERE: Announced Thursday, coinciding with the end of Obamacare open enrollment in most states.
💬KEY QUOTE: “The government is going to pay the money directly to you. It goes to you, and then you take the money and buy your own health care.” – Donald Trump
🎯IMPACT: The plan aims to curtail rising insurance premiums for millions of Americans, though a number of proposed provisions will require approval from Congress to implement.
The Trump administration has unveiled a new healthcare plan called “The Great Healthcare Plan,” aimed at addressing high medical and health insurance costs in the United States. The proposal includes measures to lower prescription drug prices, redirect government subsidies from insurers to consumers, and expand price transparency requirements. The announcement came as Obamacare open enrollment ended in most states.
President Donald J. Trump emphasized the idea of sending federal funds directly to patients to combat rising Obamacare premiums. “The government is going to pay the money directly to you,” Trump stated in a video released by the White House. However, such proposals would require Congressional action, leaving their feasibility and timeline uncertain.
THE GREAT HEALTHCARE PLAN.
President Donald J. Trump unveils the Great Healthcare Plan to lower costs and deliver money directly to the American people. 🇺🇸 pic.twitter.com/VWtNZzNbQC
— The White House (@WhiteHouse) January 15, 2026
“We want to start to see that money moved directly to people,” a White House official said during a call with reporters on the plan’s provisions, adding that they are open to collaborating with Congress on implementation. Meanwhile, negotiations in Congress over extending enhanced Obamacare tax credits continue.
Notably, the House has already passed a three-year extension of the enhanced credits, though the Senate has opted to take up its own proposal. Meanwhile, President Trump continues to push lawmakers on Capitol Hill to ensure the subsidy goes directly to patients, rather than to insurance companies, as is the case under Obamacare’s present provisions. If the status quo is not changed, Trump has indicated he may veto any extension.
Dr. Mehmet Oz, administrator of the Centers for Medicare and Medicaid Services (CMS), highlighted the administration’s “most favored nation” drug pricing initiative, which ties U.S. drug prices to those in other wealthy countries. Additionally, he promoted TrumpRx, a new self-pay prescription drug platform set to launch soon.
Join Pulse+ to comment below, and receive exclusive e-mail analyses.